As a sales professional, you know that staying connected with your network is key to success. That's why tracking job changes can open up new business opportunities, especially for Pipebooster users. In this article, we'll discuss three situations where Pipebooster's job change tracking service can generate new business opportunities and provide warm lead email templates for each scenario.
Approach 1: Write a Warm Introduction
When previous customers move to new companies, they carry with them the familiarity and trust you've built together. By maintaining relationships and reaching out with a personalized email at the right time, you can leverage this rapport for business development. Here are some email templates that will generate leads for your sales team:
Email Template 1: Congratulating on the New Role
This template cuts straight to the point and by referring to the previous connection, offers the services of your company. This is one way to do it, but there's a less direct way, which might be considered less pushy. It's the following: you simply send a follow-up email to the contact who had the job move and say congrats, perhaps also mention the option of a quick call, if the contact feels like it. Nothing else. Subtle approach, right? The effect still can be favorable, as your contact will revive the personal connection with you and that might lead to the point of scheduling a call.
Subject line: Congratulations on your new role, [First Name]!
Hi [First Name],
I hope this email finds you well! I recently heard about your new role at [New Company]—congratulations! It's an exciting step, and I'm sure you'll make a significant impact there.
As you settle into your new position, I wanted to remind you of the great experience we had working together at [Previous Company] with our [Product/Service]. If you ever find yourself in need of a similar solution at [New Company], please don't hesitate to reach out.
Looking forward to staying connected and hearing about your success!
Best regards,
[Your Name]
Email Template 2: Offering Assistance in the New Role for Warm Leads
In this case, the email outreach does not happen right after the career move, but with some delay to provide time for the contact to settle into their new role first. Not too much time though, as the first few weeks are the period when they probably look for the right solutions for streamlining their processes.
Subject line: How can I help in your new role, [First Name]?
Hi [First Name],
I hope you're enjoying your new role at [New Company]! As you're getting up to speed, I thought I'd reach out and offer my assistance.
You know firsthand the value our [Product/Service] brought to [Previous Company]. If you think [New Company] could benefit from a similar solution, I'd be more than happy to discuss how we can help.
Just let me know if you're interested or have any questions. I'm always here to support you!
Best regards,
[Your Name]
Approach 2: Safeguard Existing Revenue and Explore Upselling
When a key contact leaves a client company, it's essential to engage with the remaining stakeholders to maintain the existing revenue and uncover upselling opportunities. Here is an email template for this purpose:
Email Template 3: Outreach for Engaging with New Decision-Makers
Subject line: A warm hello to the new [Job Title] at [Client Company]
Hi [New Contact],
I hope this email finds you well. I wanted to introduce myself as your point of contact for [Your Company]. We've been working closely with [Client Company Name] to provide [Product/Service], and I'm excited to continue that partnership with you.
As you transition into your new role, please feel free to get in touch if you have any questions about our [Product/Service]. I'm always here to help and ensure your success.
Looking forward to working together!
Best regards,
[Your Name]
Approach 3: Warm Lead Email Templates for Reengaging with Past Prospects
Job changes can signal new opportunities to reengage with past prospects who previously declined your offer. Those B2B sales leads might be in a decision-making position now or need a similar type of business solution as you offer. The right email template with a killer sales pitch will get them ready to engage with your brand.
As a salesperson, you need to be aware of those opportunities, and Pipebooster's timely notifications of job changes will support those efforts. With the right email marketing, especially if you have a tool to automatically personalize the emails, you can keep several doors open.
Here are some email templates for reaching out in these situations:
Email Template 4: Revisiting a Past Opportunity
Subject line:
Revisiting our past conversation, [First Name]
Hi [First Name],
I hope you're doing well. I recently noticed that you've taken on a new role at [Company]—congratulations!
I wanted to reach out and see if this might be a good time to revisit our previous conversation about [Product/Service]. With your new position and potential changes within the company, it's possible that our solution could better align with your current needs and goals.
If you're interested in discussing this further, please let me know. I'd be more than happy to explore how we can help [Company] succeed.
Best regards,
[Your Name]
By utilizing Pipebooster's job change tracking feature, you can generate new business opportunities and maintain valuable relationships with your contacts. These warm lead email templates are designed to help you capitalize on job change events, strengthen connections, and ultimately boost your sales performance.
Conclusion: Use These Sales Email Templates for All-time-best Response Rates
Job changes present unique opportunities to engage with warm leads and expand your sales prospects. By leveraging Pipebooster's job change tracking service, you can stay informed about your contacts' career moves and be proactive in your email outreach efforts. The warm lead email templates provided in this article are designed to help you effectively connect with contacts who have recently changed jobs, whether it's to maintain existing relationships, reengage with past prospects, or cultivate new connections.
Remember, the key to success is personalization, relevance, and timing. Make sure to customize your email templates to suit the recipient's new role and company goals, and always strive to deliver value in your communication. Pipebooster's automated data enrichment and AI-writing features will make the subject line and email body of the campaigns look and feel personal. The result? You'll be well-equipped to capitalize on job change events and drive sales growth.
FAQs
What are the key elements of a successful cold email template?
A successful cold email template should include personalization, relevance, and brevity, making it easy for the recipient to quickly understand your message and see the value in your product or service.
How do sales reps use warm lead email templates effectively?
Sales reps can use such templates effectively by customizing them for each prospect, reaching out at the right time, and following up consistently to nurture relationships and increase the chances of conversion.
How can B2B companies benefit from automated warm email campaigns to contacts with recent job changes?
The logic described in the article and those business situations are particularly relevant in the B2B sector. The value of complex services is often best understood through using them for a considerable period, so it makes all the sense to sell for someone already familiar with the product just they're in a new role. This way B2B companies can capitalize on job change events to strengthen connections, reengage with past prospects, and cultivate new relationships, ultimately boosting sales performance.
About the author
Vlastimil Vodička
CEO of Leadspicker
