Make a profit by tracking the job changes of your potential customers and reaching out to them with a multi-channel automatic outreach method, using Pipebooster and Reply. In this article, we'll get into the details and how to nurture these leads effectively.
Since you clicked on this article I assume that you know the difference between cold and the other types of leads. If not, then in a nutshell:
So, with this being said, you should also know about Pipebooster and Reply.io, and what they offer.
Pipebooster can help you with many things, but basically, you can:
With Reply.io, you can manage multi-channel marketing outreach campaigns. We've used it ourselves for many purposes like reaching out to our sales leads through LinkedIn (automatically), SMS, or emails. It's been handy with HR-related emails just as well.
Its main features are:
Reply.io also offers integration with many tools. Here at Pipebooster, we offer native Hubspot and Pipedrive CRM integrations and Zapier. Reply.io also has all the previously mentioned integrated, so connecting these two is just a breeze, but we'll walk you through it.
By the way, if you are looking for an alternative to Reply.io, you should definitely check out Salesbooster. It's pretty similar to Reply.io but uses AI heavily. So, if you are looking for a solution that does the prospecting for you (AI-powered) and the outreach, all with just a few clicks on auto-pilot, then Salesbooster is most definitely your thing!
You can do this by first creating an account here.
You can create a free account, which lets you track up to 250 contacts. You can find the full pricing here.
After creating your account, you have to make a project. Name it whatever you want. I advise using the name of your lead list.
When your project is ready, open that up and add your contacts. You can add leads manually, importing them from a CVS or connecting the system with your CRM (Hubspot or Salesforce) or via Zapier with virtually anything.
Simply select both options. Pipebooster will automatically enrich your data. From just a first name, last name, and company name it can identify the certain contact's LinkedIn profile, find its email address, validate it with 100% certainty, and enrich your data with updates and additional information. With the help of the enriched personal data you can easily send personalized outreach which will greatly contribute to your customer relationship efforts. Also, when calling warm leads, you can tap into the power of warm transfer leads relying on the up-to-date customer data available in the CRM.
You can use a few different methods to achieve this. We'd recommend two:
As you can see in the 3rd step, whichever method you choose, it's best to create a trigger in Reply. You'll have to create a trigger that will monitor if a new contact has been added to Reply, and then can identify them based on some information and add them automatically to your desired outreach campaigns. This step is not essential, although it's best to automate as many steps in your sales cycle as possible. Those automations mean a lot when considering sales costs.
To create a campaign in Reply, simply hit on the first menu item (sequences) and create a new sequence. Depending on your package, you'll be able to create multi-channel marketing campaigns.
You can easily create a campaign as follows:
With the above-mentioned method, you'll be able to generate an almost 100% reply rate, and start a conversation with prospects, even if you only have their basic contact information, like first name, last name, and company name or email address! This is a fully-automated sales process, which can easily be implemented by sales teams for quality lead generation.
If you need further help with adding Pipebooster to your sales funnel, don't hesitate to reach out to us. Try out Pipebooster today for free, and track up to 250 contacts!
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